Success, Health, Happiness, and Peace

Success, Health, Happiness, and Peace

Most businesses and people are in search of the same things – success, happiness, health and peace. I am fortunate to be a 3rd generation business owner. My grandfather owned Knapp Realty in Macomb County, Michigan, back in the 50’s and 60’s and my...
How to Generate Passionate Customers

How to Generate Passionate Customers

Generating passionate customers takes time, commitment, engagement and genuine desire to connect with the market. The process begins at the very core of any business, its values and the vision for its future. Simon Sinek explained when a business is open about their...
Creatives and the Marketing World

Creatives and the Marketing World

Unless you are a creative yourself, you may have not known it’s a noun that can refer to people – to artists. I was first introduced to the term close to the end of my undergraduate career when someone from my University’s Career and Employment Services came to...
How to Win Back Customers

How to Win Back Customers

A response to Roy Greenlade’s Article:   How to Win Back Customers: Talk to them regularly Bring customized ideas and strategies based on research of the market and competitors. Share with your clients how their business visibility currently is online live...
A Plea to Local Businesses

A Plea to Local Businesses

Introduction I have a personal plea for all local business owners.  Before you spend another dime on your regular media spend, please ensure you take a few minutes to check the following: verbally ask Siri and Google on your phone where is the best “what you...